Infographics
Customer insight has always been fascinating, but traditional research reports can be dry and unengaging. You need to present the key information in a punchier way to cut through the noise and grab the attention of senior executives and frontline staff.
Infographics are a great way to distil key information into a compact and visually appealing design. The nature of the content can vary from the very simple (designed to be quickly processed as a poster, for example) to more complex and innovative.
All our infographics aim to marry statistical robustness and insight with graphic design flair and techniques (such as neurodesign) to ensure the most important points are taken away.
You need this if:
You need to present the key information in a punchier way to cut through the noise and grab the attention of senior executives and frontline staff. The nature of the content can vary from very simple (designed to be quickly processed as a poster, for example) to more complex and innovative.
What we do:
Identifying the key information
Statistical analysis and visualisation
Graphic design
what you get:
Infographics to inform and engage
All our infographics aim to marry statistical robustness and insight with graphic design flair.
Infographic Examples
News & Opinion
Member Survey Results Infographic
An important stage of any customer research programme is sharing the results with your customers. This is an example infographic for a member survey which gives a summary of the results and the actions that will be taken moving forward.
News & Opinion
Customer Survey Results Dashboard Infographic
In order to build engagement with your customer research programme, it's important to communicate different levels of detail about the results. This example infographic gives an overview of the number of customers who have been surveyed and highlights the scale of the research un...
News & Opinion
The Complaints Customer Journey Infographic
You can't please everyone all of the time and the complaints process is an essential customer touchpoint to maintain control over. This example infographic highlights the key stages of the complaints journey, pain points and customer satisfaction levels throughout.
News & Opinion
Helping Customers Manage Money Infographic
Your customer research should help you identify areas that really matter to your customers. Creating infographics using these findings can help your staff become more empathic towards their circumstances.
News & Opinion
Savings and Investments Product Infographic
If you have a range of products, or different services aimed at specific audiences, infographics can be used to segment your research results and communicate differences around the business. Identifying products, services, or teams where customer satisfaction is higher than avera...
News & Opinion
Employee Engagement Infographic
For employee engagement research to make a real impact you'll need to report the back to staff, demonstrate you've listened and make plans to take action from the results. Infographics used as posters, shared on intranets or via email can be a perfect way to communicate your empl...
News & Opinion
Student Enrolment Journey Infographic
Using infographics combined with journey mapping research can help you visualise how customers feel about, and interact with your business processes. This example infographic shows how mapping customer research to the key touchpoints of a student enrolment journey can really brin...
News & Opinion
Good vs Bad Journeys - What Makes a Difference?
Infographics can be used to display a range of information and here we have a customer journey mapping example highlighting the key differences between a positive and negative experience.
Get in touch
Get in touch to find out more about service design and how we can help you gain an in-depth understanding of your customers today.
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News & Opinion
Telling your research story - 5 questions you need to ask yourself
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Neuro Design for Infographics
Infographics are popular because they can engage people with insight and make data stories memorable, but it’s not always clear how to achieve the biggest impact. In this webinar we discuss what Neuro Design, the field which applies lessons from cognitive science to the aesthetic...
News & Opinion
The Complaints Customer Journey Infographic
You can't please everyone all of the time and the complaints process is an essential customer touchpoint to maintain control over. This example infographic highlights the key stages of the complaints journey, pain points and customer satisfaction levels throughout.