There is no doubt customer journey mapping is a powerful tool, that can bring together customer research and insight, service design, and process improvement. However, the term can mean different things to different people, so it’s really important to make sure that what you get is going to deliver what you need.

We can help with any or all aspects of your customer journey mapping programme. Such as qualitative or quantitative research to understand how customers see the end-to-end experience, facilitation of training and workshops with the teams involved in delivering the journey, or engaging outputs to bring the journey map to life for key audiences.

Find out more about our approach in our customer journey mapping guide.