/f/131443/3073x2041/99a1f24631/5-ways-to-use-your-customer-survey-results-to-improve-the-customer-experience-feature.png)
/f/131443/1617x1027/a52d255102/tsm-benchmarking-reports-feature.png)
/f/131443/640x422/c90e3b081d/research-to-inform-strategy.jpg)
/f/131443/1962x1135/e8f74f1bf6/customer-research-review.png)
/f/131443/2512x1656/8cba681ee7/persona-template-feature.jpg)
Persona Template
Personas are portraits of fictional customers, and their purpose is to help you design experiences that work more reliably and flexibly for customers with different needs.
What makes a good persona is a focus not on the details of the fictional pen portrait, but on the needs, drivers, and blockers we know about from research with real customers.
This simple template focuses on the detail you need to know.
You can download a PDF copy of the template here.
Need more help?
If you are looking to develop customer personas grounded in research and would like to find out more about our approach, we'll love to have a chat.
You might also be interested in...
Webinar
/f/131443/500x507/81d5e1c551/user-stories-customer-journey-mapping-webinar-thumbnail.jpg)
User Stories And Customer Journey Mapping
This is one of our most popular training subjects and helps you understand how things look from your customers’ point of view. Mapping all the touch points of a specific customer journey is a must for designing positive experiences. We can’t give you an in-depth guide to custome...
Storytelling & Culture Change
It’s important to communicate to your research story to show how important the survey is to you and what you’re doing to improve. We’ve seen that customer communication can make a big difference to response rates (demonstrating that you listen) and improved perceptions.
Training Course
/f/131443/413x413/6a3d0f27ad/customer-journey-mapping-thumbnail-on-demand-lighter.png)
Customer Journey Mapping - On-Demand Course
Customer Journey Mapping is a useful tool that can bring together customer research and insight, service design, and process improvement. This course will give you the knowledge and skills you need to use journey mapping in your own organisation.
News & Opinion
/f/131443/500x500/d299b0c06b/design-and-storytelling-thumbnail.jpg)
Design and Storytelling Tools
Our design and storytelling tools are an impactful way of feeding back results to clients, customers and employees. Here you'll find just a few examples of the outputs we can create for you to help bring your results to life, and get the most out of your research data.