The Index of Consumer Sentiment Quarter 4 2024

The Index of Consumer Sentiment results for the end of 2024 shows several seemingly contrasting views about people’s confidence now and expectations for the future.

The overall Index of Consumer Sentiment has fallen 4.9 points to 70.5.

Most striking is the contrast between consumers’ confidence about their own current finances, showing a slight 0.3 uptick over Q3 and their expectations for the country’s economic outlook over the next year, which is down 8.2.

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Consumer sentiment falls

The overall Index of Consumer Sentiment has fallen 4.9 points to 70.5, making Q3 look like a bit of an anomaly. The most plausible explanation is that the change in government created a burst of optimism in Q3 soon followed by the reality check of the budget, but if we try to look beyond the last 2 quarters the longer-term trend does still seem to be upward.

  • The Index of Consumer Sentiment has fallen 4.9 points to 70.5

  • The Index of Consumer Conditions has risen 0.3 points to 73.1

  • The Index of Current Economic Expectations has fallen 8.2 points to 68.9

  • US and UK consumers now stand at almost exactly the same level.

  • Money worries are second only to health worries for most people

  • Money worries tend to decline with age, but not with wealth

  • Consumers over 45 are much more pessimistic than younger people

  • Social renters are less confident than consumers with other types of home tenure

TLF Research founder, Nigel Hill, had the following to say in his foreword:

The results tell us a very important lesson about how people feel about things in general. Expectations are crucial. No matter how good or bad things are objectively, if they’re better than expected people tend to feel good but if their expectations were much higher, people tend to feel bad.

This shows how important it is for organisations to set clear expectations about the customer experience that customers should expect

Download the full report now and let us know if you have any questions.

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