Asking the Right Questions to the Right People...
Decision makers, influencers and day to day contacts.
To understand the B2B customer experience you need to speak to everyone involved in the relationship with you, and understand their different roles and needs. We’ll talk about some of the practical challenges and how to overcome them.
You can watch this webinar on demand. Fill in the short form and you'll get access to the recording straight away.
Webinar host:
Stephen Hampshire
Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
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