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Using Online Communities For Qualitative Research
Online customer research offers you a flexible approach to connect with your customers and online communities offer an engaging platform to undertake a range of qualitative research.
Online communities can sometimes be more cost effective than focus groups and allow for a much deeper understanding, with participants given time to consider their responses and supply rich media to back up their responses.
In this webinar we’ll discuss the uses of online communities, such as online focus groups, in-depth interviews or bulletin boards, and how these can help you dig deeper, have longer conversations, and visualise your customers.
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Webinar host:
Debs Binks
Client Manager @ TLF Research
Debs is passionate about research having spent over 15 years working in a variety of different research based roles. Debs loves nothing more than getting under the skin of her clients needs and delivering actionable and insightful recommendations embedded in the voice of the customer.
As both a qualitative and quantitative researcher, Debs advocates using both methods as part of any programme in order to drive a strong understanding and emotional connection with customers.
Away from work, Debs like watching football (especially grassroots), gin and countryside walks with her dog.
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